Events for
Baillie Gifford
I led the design team behind Baillie Gifford's client-facing events, the firm's biggest brand moments and its largest source of marketing each year.
My role
Creative Services Manager, leading the Events & Marketing design team
Worked with
Creative designers, Events team, UX team, AV companies and presenters
Scale
Small client sessions to flagship events, some with more than 50 deliverables
The role
I managed the events and marketing team within Creative Services. Working closely with the events team, we led the creative for Baillie Gifford's client events from the first concept through to every finished deliverable.
The events ranged from small gatherings to flagship occasions for the firm's most important clients, such as Gleneagles and the North American Forum. The largest could involve more than 50 deliverables, and overseas events brought shipping deadlines into the plan.
Right up to the live moment
These were high-spec events, personalised for each guest, so the details kept moving until the last minute. If data changed or someone couldn't make it, names, table plans and materials changed with them, sometimes on the morning itself. Keeping on top of that took careful project management and a committed team who sometimes worked weekends to get it right. They were brilliant at it.
On screen & working with presenters
Much of the work came to life on stage. We worked with AV companies on presentations spread across five screens, which called for a good understanding of how visuals and motion read at that scale, and of what keeps a room engaged and the content accessible.
The speakers were experts in their fields, and usually knew exactly what they wanted to say. Our job was to help them say it clearly. Often that meant one strong idea on each screen, presented in a way that did justice to them and to the brand.
Design credit: Ryan Young, Neil Mcdonald
