Selected work, and the thinking behind it
Campaigns, brand work, events and the teams behind them, from across my career.
Financial Wellbeing
Aegon UK · Campaign · Creative directionLeading creative on a flagship campaign and playbook, and using engagement data to keep improving it. Still running today.
A new look and feel
Baillie Gifford · Brand rolloutTaking a major brand refresh into marketing and events with the UX and Brand teams, plus a proposed illustration system.
Events for Baillie Gifford
Baillie Gifford · Events & creative leadershipLeading the design team behind the firm’s biggest brand moments each year, from flagship events with more than 50 deliverables to the final, tight deadlines.
Behind the work
Good creative work depends on what sits behind it: the strategy, the team and the systems that keep it running. These projects are that side of the job.
Growing a two-person team into a ten-person studio spanning design, artworking, video and account management, with the workflows to handle around 3,000 live assets.
Building an in-house studio
Making accessibility the default
Rolling out a major brand refresh across marketing and events, including a new illustration system.
Setting up in-house videography as the business went remote: kit, skills and a repeatable process, with edits shaped by engagement and drop-off data.
Videography, from scratch
From brand refresh to ai lead systems
A brand refresh and clearer audience insight for a small building firm, followed by an AI-assisted lead system that has brought in several new enquiries.
More projects
Baillie Gifford · Internal event
Branding for a campaign showing the many ways to support charities.
GiveFest
Baillie Gifford · Client event
A dinner with Brian Cox, with stationery built on the patterns sound makes.
Gleneagles Dinner
Aegon UK · Campaign
Digital campaign encouraging people to bring their pensions together.
Aegon Campaign
Aegon UK · Campaign
Consolidation Advert
A range of adverts from a campaign for consolidation.
Baillie Gifford · Sponsorship
Large format sponsorship branding across Baillie Gifford’s book festivals
UK Book Festivals
Aegon UK · Campaign
Launch creative for a new investment fund, built on a simple idea: everything you need, nothing you don’t.
OIEC Campaign
Aegon UK · Internal campaign
We’re Thinking Big
An internal campaign making small, everyday changes feel big.
Watt Property · Brand identity
Watt Property
A rebrand that put a local property agent back on the street.
Own business · Brand & product
Take Root Designs
The bespoke furniture business I co-founded, branded and marketed.
Baillie Gifford · Sponsorship
Edinburgh International Book Festival
Three years of children’s creative for a book festival sponsorship.
Carlyle’s · Brand & interiors
Carlyle’s
Brand & interiors for a family cafe reinvented as a restaurant and bar.
Some presentation images have been recreated from the original artwork with the help of AI. Each project credits the people who made the work.
